ABOUT JULIE PERRINE
Helping People and Teams Work Better – From the Inside Out
Julie Perrine is a trusted speaker, respected author, Gallup-Certified Strengths Coach, and all-around Procedures Pro®.
She helps business owners, leaders, and teams understand how they work best – and build the systems and workflows that allow them to operate from their strengths every day.
HER JOURNEY
From the C-Suite to Coaching
The Foundation
Julie spent the first 13 years of her career as an administrative professional supporting C-suite executives and their teams. During that time, she developed a deep understanding of how organizations function – and where they often break down.
In 2005, she left the corporate world to launch her own virtual assistant business, supporting entrepreneurs in startup mode. As she worked behind the scenes helping businesses grow, one thing became clear:
Success wasn’t just about having systems – it was about having the right people in the right roles, working in the right way.
The Shift
Over time, Julie saw a consistent pattern – talented, capable people struggling not because they lacked ability, but because they didn’t fully understand how they were wired or how to apply their strengths in their work.
That realization led her to expand her work beyond systems and procedures into strengths-based coaching.
Today, she integrates insights from CliftonStrengths along with her background as a certified practitioner of the Myers-Briggs Type Indicator to help individuals and teams gain clarity, communicate their value, and work more effectively together.
HOW SHE WORKS
The Approach
Julie’s work is grounded in her TALENT Framework – a practical approach that helps people understand their strengths, apply them intentionally, and operate more effectively within their roles and teams.
She believes that real effectiveness comes from combining:
Self-Awareness
Understanding how you’re naturally wired
Clear Communication
Expression your value confidently
Well Designed Systems
Processes that support how you work best
15+ YEARS OF IMPACT
Experience You Can Trust
In her 15+ years as a trainer and speaker, Julie has presented courses to some of the world’s top organizations, including 3M, American Society of Administrative Professionals, Booz Allen Hamilton, International Association of Administrative Professionals, Johnson & Johnson, Microsoft, Prudential Financial, and more.
Her practical, measured approach shows people how small, intentional changes can lead to meaningful improvements in how they work.
Through her speaking, coaching, books, and training programs, Julie equips professionals with the tools, structure, and insight they need to thrive.
WHAT SHE’S KNOWN FOR
Julie's Core Areas of Expertise
Systems and Procedures Development
Strengths-based Coaching & Application
Workflow Optimization & Organization
Communication & Professional Positioning
BEYOND THE WORK
Life Outside The Office
When Julie isn’t organizing something or creating procedures, she enjoys photography, sewing, gardening, traveling, and spending time with her family.
She lives and works in Indianapolis with her husband, Todd – and is always looking for new ways to learn, grow, and help others do the same.
Ready to Work with Julie?
Through speaking, coaching, books, and training programs, Julie equips professionals with the tools, structure, and insight they need to thrive.